Country Music Case Study

One of Microsoft's typically overlong case studies about the recent Country Music Association Music Festival is noteworthy from a tagging perspective for this paragraph about the integration of tagging with other Microsoft online services:

Known as “Where Am I,” the geo-mapping solution incorporated elements of the Microsoft Virtual Earth™ online mapping platform and Microsoft Tag technology to enable festival-goers to pinpoint their location among the various event venues and access shuttle-bus schedules for reaching those venues. This solution included a map that displayed barcodes corresponding to the various locations. An individual wanting to use the solution simply pointed his or her mobile device at a given barcode and then received a download of a Bing™ map showing how to reach the desired location.